🚀 Strafi is live and in early access — founding member pricing locked until 31 December 2026. See what's included →

Strategic finance intelligence

Your finances.
Understood before you ask.

Strafi connects your accounting, revenue, pipeline, and client data and tells you what the combined picture means — in plain English, in your WhatsApp, without you having to know what to ask.

Get started free →

Free to start · No credit card · Pro from £9/month

Connect FreeAgent· Connect Stripe· Connect Xero· Cross-source intelligence· Client risk intelligence· WhatsApp delivery· Voice briefings· Proactive alerts· Connect HubSpot· Strategic finance intelligence· Connect FreeAgent· Connect Stripe· Connect Xero· Cross-source intelligence· Client risk intelligence· WhatsApp delivery· Voice briefings· Proactive alerts· Connect HubSpot· Strategic finance intelligence·

The AI investment gap

Large companies are spending millions connecting their systems to AI. Smaller businesses are being left behind.

Large companies

Accounting, payments, CRM, and pipeline all feeding a single intelligence layer. Their finance teams see the complete picture in real time.

Most other businesses

The same data sits across Xero, Stripe, HubSpot — in separate systems, with nothing joining it up. Not a data problem. An orchestration problem.

Strafi closes the gap

Your AI orchestration layer.
Without the seven-figure budget.

Strafi sits across all your connected sources simultaneously — reasoning over the combined picture and delivering the intelligence to your WhatsApp.

AccountingFreeAgent · Xero
RevenueStripe
PipelineHubSpot
Client & supplier dataCompanies House · web
Strafi
AI orchestration
layer
Accounting
FreeAgent · Xero
Revenue
Stripe
Pipeline
HubSpot
Client & supplier data
Companies House · web
Strafi
AI orchestration layer

How it works

Proactive, not reactive.

Strafi sends you what matters before you think to ask — and answers whatever you send back.

briefing

Voice briefing

A 60-second audio summary of your financial position, followed by the three questions most worth asking right now.

questions

Key questions

Three specific questions grounded in your live data across all connected sources — not generic, not templated.

anything

Just keep asking

Reply in plain English after any briefing or answer. Strafi holds the context and pulls from your live data every time.

clients

Client risk

Your significant clients monitored via Companies House and web research. Know before they stop paying.

pipeline

Pipeline view

Weighted pipeline vs current position — coverage ratio, concentration, stale deals. Connect HubSpot or Pipedrive, or add deals by message.

report

First Financial Review

An eight-section CFO-style review generated on first connection and on demand. Shareable with your accountant.

One minute overview

How Strafi works

Built to know what kind of business you are.

Most financial tools give every business the same output. Strafi doesn't. It knows whether you run a recurring revenue business, an asset portfolio, or a project — and adjusts what it looks for, what it flags, and how it talks about the numbers accordingly.

Foundation

Cross-source intelligence

Every business gets the same base layer — real headroom after tax, balance sheet solvency, client risk intelligence, and cross-source signals from all connected data. This works from day one, regardless of business type.

Mode

Your income model

Strafi applies a lens based on how your business generates income. Recurring mode leads with revenue pace and pipeline. Asset mode leads with rent roll and yield. Project mode leads with runway versus completion.

Vertical

Your sector

On top of the mode, Strafi applies sector-specific intelligence. An agency briefing sounds different to a SaaS briefing, which sounds different to a landlord briefing. All three are the same product, calibrated differently.

See how Strafi works for your business type:

Recurring SaaS & subscriptions → Recurring E-commerce · coming soon Recurring Tech startups · coming soon Asset Portfolio landlords → Project Agencies & professional services → Project Property developers →

What's connected

The intelligence stack.

Cross-source intelligence — patterns that only emerge when all sources are seen together — is structurally impossible for any single-platform tool to replicate. See all integrations and what's coming →

Strafi connects across accounting, revenue, pipeline, and client data — reasoning over the combination to produce intelligence no single-source tool can match.

Data sources
LiveFreeAgent — accounting, real headroom, tax deadlines, invoices
LiveXero — accounting, balance sheet, tax deadlines, invoice patterns
LiveStripe — MRR, churn, failed payments, revenue trajectory
LiveHubSpot — pipeline deals, weighted value, close dates
NextPipedrive — pipeline deals, stage tracking
Intelligence layer
LiveCross-source signals — patterns only visible across all sources simultaneously
LiveClient intelligence — Companies House and web research on significant clients
LiveProactive alerts — pushed to WhatsApp when something changes
NextTrajectory intelligence — your pattern over time, not a generic benchmark

Pricing

Simple, honest pricing.

Start free. Upgrade when Strafi becomes part of how you run your business.

Get started

Free

£0/month

10 credits on signup. 3 credits per week after that.

  • Financial briefings
  • Ask anything
  • Tax deadline tracking
  • First Financial Review
  • Client risk preview
  • Pipeline and CRM
  • Critical alerts
  • Full intelligence · Pro
Get started free →
✦ Founding Member

Join the founding cohort.

Sign up during our launch period and your price is locked at £9/month forever — regardless of where pricing goes as the product matures.

Price locked forever

£9/month guaranteed for as long as you maintain continuous subscription.

A seat on the Founding Council

Quarterly roadmap calls. Your input shapes what gets built next.

Personal welcome call

30 minutes with Martin to walk through your first briefing and make sure Strafi is working for your business.

Claim founding membership · £9/month →

Price locked forever from day one. Cancel any time.

⏳ Founding Member status closes 31 December 2026

Your finances.
Understood before you ask.

Connect your accounting, revenue, and client data and get your first briefing in minutes. Read-only access — Strafi never writes to any of your accounts.

Free to start No credit card Read-only, never writes