MRR trajectory, churn signals, pipeline coverage, client risk — all in one place, delivered to your WhatsApp before you think to ask.
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What Strafi watches
Strafi knows you're a recurring revenue business and looks for the patterns that matter — pipeline gaps, collection drift, client concentration, MRR trajectory.
Pipeline thin
"Confirmed work covers 6 weeks. After that nothing is in the pipeline. The Thornfield renewal is your most important commercial conversation right now."
Collection deteriorating
"Average collection days have crept from 32 to 47 over the last quarter. Three invoices account for most of the gap — all from clients also in your pipeline."
Client concentration
"Apex Digital is 44% of your Stripe revenue and your largest open pipeline deal. Companies House shows a director resignation last month."
MRR flat
"MRR held flat for two consecutive months. New business is replacing churn exactly — growth has stalled even though the headline number looks stable."
Retainer renewal window
"Thornfield Studio retainer is due for renewal in 21 days. At current rate that's £3,400/month — now is the time to discuss an uplift before the renewal lands."
Day rate holding
"Average day rate has held at £780 for three consecutive months. No erosion — and two new project quotes are above your average."
Why Strafi
Agencies, consultancies, and SaaS businesses have a specific financial challenge — income is lumpy, cash is delayed, and the forward picture matters as much as today's position.
Pipeline coverage, not just bank balance
Your bank balance tells you what arrived. Strafi tells you what's coming — weighted pipeline versus income pace, with named gaps and end dates.
Collection patterns before they become problems
Average collection days creeping up is a leading indicator, not a lagging one. Strafi tracks it and names the invoices causing the drift.
Client risk across accounting and pipeline simultaneously
A client who pays late and is also your largest pipeline deal is a different risk than either fact alone. Strafi sees both because it connects FreeAgent, Stripe, and HubSpot.
Proactive, not when you remember to check
Weekly briefings pushed to your WhatsApp. Alerts when signals change. The intelligence finds you — you don't have to go looking for it.
What connects
Strafi connects your accounting, revenue, pipeline, and client data — reasoning over the combined picture to produce intelligence no single platform can.
FreeAgent or Xero
Real headroom, tax deadlines, invoice status, DLA, balance sheet
Stripe
MRR, churn rate, failed payments, revenue trajectory, collection period
HubSpot · Pipedrive coming soon
Weighted pipeline, coverage ratio, stale deals, close date concentration
Client & supplier data
Companies House filings, director changes, financial health, web research
Connect your accounting, revenue, and client data and get your first briefing in minutes. Read-only access — Strafi never writes to any of your accounts.